Start with these quick ideas about how to draw attention to the Parents Know the Answer new media campaign. These suggestions are just the beginning. The California State PTA and the Pearson Foundation are sure that you’ll have more ideas about how to promote the PTA in your community. If you have any questions, please contact capta@pearsonfoundation.org.

 Use email. Send messages, create a special signature, include a banner ad.
Everyone uses email today. Take advantage of your PTA’s email list, and the personal lists of parents in your unit, to send special messages about the Parents Know the Answer new media campaign. Also make the most of the email you send to other parents by including a special signature in your message. Learn more.

 Ask your school and school district to feature the video announcements on their websites.
Our schools value their parents and always want new ways to highlight parents’ diversity and thoughtfulness. The free Parents Know the Answer public service announcements are perfect for schools and school district websites. These announcements are brief and of high quality. Learn more.

 Add video messages to school functions.
The short announcements in the Parents Know the Answer new media campaign are perfect introductions for the many meetings and family get-togethers that take place during the school year. Learn more.

 Reach out to your community’s publications, including local newspapers.
Publications that serve our communities are all moving online. Even though you may not think of your local newspaper as being “new media,” it’s likely that much of the paper’s information is available online and that the paper editors are hungry for brief and compelling messages. Learn more.

 Make the most of local television and movie theaters.
The Parents Know the Answer public service announcements have been produced to be broadcast quality. This means they fit perfectly in the allotted “air time” for public service announcements on local television and before the start of movies in local theaters. Learn more.